It’s nothing short of admirable when someone juggles their day job with a side business. Both are demanding, so balancing the time and attention you give them is no easy task.
One of the biggest challenges you’ll face is figuring out how to market your business in a way that works but that doesn’t take up too much of your time. Here are some tips on how to get your brand out there without too much effort:
1. Generosity Marketing
Everybody loves a good giveaway. Whether it’s acts of goodwill, a simple discount, or beautifully designed promotional corporate gifts, generosity can be a powerful tool in your marketing arsenal.
People unfamiliar with your business can get an idea of what you have to offer without the risk of laying down any money. You’re also showing them that you’re not all about what you can get for yourself. By giving a little, you demonstrate that you truly care about the customer’s experience.
2. Ads With Legs
The power of the people is at your disposal. Once you start developing repeat customers, see if they’d be willing to put in a good word for you with their loved ones. Some people will only try something after someone recommends it to them, so never discount the power of this simple tactic. Use survey administration software to draw up a survey or get customers to share their experiences on social media.
It would also help if you take networking seriously. Find a group with similar interests and send a few friend requests online. If you prefer meeting people in person (and social distancing rules allow it), it may be worth finding a small business group mentoring program in your area. The more people you come into contact with, the more avenues you open up to potential customers.
3. Get a Website
Nowadays, people Google everything, and businesses without websites are looked down upon, so you must get a domain if you want to be taken seriously. Thanks to modern content management systems, you can get a quality website up and running on your own, with no web development skills required.
4. Blog About It
Being online is not enough. People need to see a more intimate side to your business. You can do this by blogging about the different benefits offered by your product or the personal experiences you’ve had on your business journey. Your customer should feel a sense of personal connection to your business; and what better way to do that than by letting them into your world?
5. Social Networking
From furniture companies to criminal defense lawyers, everyone has a social media account. The magic of social media lies in its ability to help you reach thousands of people with just a few clicks.
Worried you won’t reach a wide enough audience? Start by getting your loved ones to engage. If you’ve got a bunch of Facebook friends or a few followers on Twitter, you can use your existing network to gain a head start.
Creating a social media presence for your business does not have to be an arduous process. However, you do have to put some effort into remaining active once you’re up and running. Nobody wants to follow an idle account. Keep the content coming, keep it fresh, and mix it up a little.
Hopefully, these tips will help you to leverage technology and other forms of advertising to market your side hustle quickly and effectively.
